Amid fake TRP manipulation racket by several news broadcasters, Parle Products and Bajaj have decided not to advertise on news channels that are broadcasting ‘toxic and aggressive content’.
According to a LiveMint report, senior category head of Parle, Krishnarao Buddha said that the “company will refuse to advertise on news channels which are toxic or involved in the alleged TRP scam”.
We are exploring possibilities wherein other advertisers can come together and sort of put a restraint on their advertising spends on news channels, so that there is some sort of a clear signal to all the news channels, that they better change their content,” Krishnarao Buddha was quoted as saying.
Industrialist Rajiv Bajaj, who is managing director of Bajaj Auto, also declared that his company has blacklisted 3 news channels for endorsing toxic content.
Parle Products has decided not to advertise on news channels that broadcast toxic aggressive content.
These channels are not the kinds that the company wants to put money into as it does not favour its target consumer.
It's time more companies join the lead of Bajaj and Parle. pic.twitter.com/LNXr9ytmBF
— Indian Civil Liberties Union (@ICLU_Ind) October 11, 2020
Soon after the decision, many hailed the decision and called it a much-needed step. Since Monday afternoon, #ParleG has been trending on Twitter with netizens hailing the brand for being “socially responsible.”
MAD RESECT FOR #ParleG
It has decided not to advertise on news channels that broadcast toxic aggressive content.
How nice it would be if more companies would start thinking about the country and stop funding this as$hole media
Let's hit them where it hurts
G for Genius 👍 pic.twitter.com/MTqrmW3caj
— What is this behavior Anoooooooooooop 🙄 (@theexwhogothot) October 12, 2020
G means GENIUS … G means GREAT !
What #ParleG & #Bajaj have done would certainly set a sound example for many others to follow.
Let there be peace… Let there be love everywhere !
Thanks #ParleG thanks #Bajaj https://t.co/FyY3pvXRKd
— Umar Farooque (@UMARFAR02040199) October 12, 2020
If you want to change the world, change yourself first 🙏#ParleG and Bajaj leading from the front and are the epitome of how to introduce change.
— Armaan girdhar (@AlwaysInMood4U) October 12, 2020
2 min read:
Although Parle Products, the maker of Parle G biscuits, has not been active on TV due to covid, its senior category head Krishnarao Buddha said the company will not advertise on news channels that broadcast toxic content.
What are your thoughts on this?#ParleG pic.twitter.com/6nJduSCAzB
— Latika (@latika_lalal) October 12, 2020
— Shree Speaks (@StayingReal0511) October 12, 2020
— Sayema (@_sayema) October 11, 2020
Last week, the Mumbai Police claimed to have busted a major TRP manipulation scheme by at least three TV channels, including Republic TV. Mumbai Police alleged that households were paid to keep channels switched on the entire day and boost the TRPs for certain channels.
Owners of two Marathi channels have been arrested for manipulating viewership ratings. Notably, TRP or target rating point is a metric used in marketing and advertising agencies to ensure that their content reaches the relevant audience.
Source: India Times