Starting a business is a big step in our lives. It is the time when you are becoming your own boss and you need to take everything in your own hands. However, starting a business is the easy part. Creating a successful business out of your idea is the challenging part of the process. Once you’ve started your new business, it is time to bring customers in order to make profits.
However, most people struggle with financing their startups, which means that they do not have enough money for marketing. All hope is not lost just because there are still some great ways to attract people without any additional costs.
In this article, we will go through some of the free advertising methods for your startup.
1. Create a Blog on your Website
Every business has to have a website. Since we live in a digital world where you can access everything with a few clicks, you need to optimize your business to establish a better online presence. In most cases, owning just a website is not enough. People nowadays want something in return for browsing your site.
Creating a blog on your website will increase your online engagement. By writing blog posts, you will be able to offer something to users in exchange for their time browsing your business website. Providing useful information with blog posts is the best way to gain a free online audience and spread a word about your company.
Even if you don’t have time to write posts, guest blogging can be a possible option. That way other people will create content for your blog and you will benefit from sharing it on social media.
2. Leverage the Power of Social Media
Obviously, if you want free marketing, there is no better place than social media. There are many platforms that contain billions of potential customers. All you need to do is create profiles about your company and provide useful and engaging content to users. Building your social media audience will increase your chances for survival in these competitive times, and will improve your brand awareness.
There are different kinds of platforms that have a different audience. For example, Facebook has a slightly larger male audience and an average age than Instagram and LinkedIn is more of a B2B platform where you can build your networks. These are perfect ways you can advertise your website without spending a dime.
3. Build an Email List
Often business owners underestimate the power of data. In the real world, data has become more valuable than oil. This means that every piece of information from your audience should be gathered with care, and you have to use it in your own advantage. Building an email list is a great way to promote your business for free. There are a couple of different benefits that come with email marketing, such as:
- Email marketing has the highest ROI or $40 in return for every $1 spent. Even if you decide not to promote your email list, you should still be able to turn users into customers.
- Gather information about your target audience by filling up a sing up form for the newsletter.
- Inform people about new promotional events in your company.
4. Create Video Content for YouTube
It is important to note that video content is performing the best in the online world at the moment. Since you are running a freshly opened business, you need to inform people about your company. There is no better way of promoting your company or products than videos shared on social media platforms. YouTube is one of the biggest video social media platforms today and has a billion active users every day. Creating engaging and informative videos will not just improve your brand awareness but also seek out potential customers without spending any money.
There are a lot of different ways you can get free advertising for your business. Simple things like Google My Business can help you bring your company closer to your audience. Most of the big companies are using such methods just because they are a good way of promoting content.
We can learn a lot of things from the NFL Super Bowl marketing, where they use ingenious methods to engage with users.
Promoting your business without any money should be a steady rise since you don’t have the budget to run expensive marketing campaigns, but it is still a great way to increase the number of customers and build a significant online presence