For all the cooks and homemakers who have Googled recipes, we bet you would have come across this channel on YouTube or Facebook and even tried out a few recipes yourself. Keep reading for a feel-good, inspirational story on how one person’s hobby and passion help set up one of India’s biggest recipe empires!
This is an inspiring story of the Archana Hebbar who started blogging with her page- Hebbar’s Kitchen and within a couple of years, she has set up one of India’s largest recipe empire on all leading social media platforms and her vegetarian recipes are a hit on YouTube with over 4.69 million subscribers. Impressive right? But it wasn’t until Archana got married that she really started cooking dals and different types of veggies. When her husband got a job in Australia, they packed their bags and moved to videsh. Since it was difficult to get a job there, she started blogging as it was a popular activity at that time!
This is an inspiring story of the Archana Hebbar who started blogging with her page- Hebbar’s Kitchen and within a couple of years, she has set up one of India’s largest recipe empire on all leading social media platforms and her vegetarian recipes are a hit on YouTube with over 4.69 million subscribers. Impressive right?
But it wasn’t until Archana got married that she really started cooking dals and different types of veggies. When her husband got a job in Australia, they packed their bags and moved to videsh. Since it was difficult to get a job there, she started blogging as it was a popular activity at that time!
As rosy as it looks from the outside, there is a lot of work that goes on the inside. From sourcing ingredients, planning shoots, outlining the recipes, shooting and editing can take up a lot of time and effort in making just two-minute videos. “My husband and I plan the entire week’s schedule well in advance. We include recipes from different categories which helps users try them in their daily routines,” shares Archana. The blog has now allowed so many home cooks to experiment with recipes and get them right. Be it fermenting idli/dosa batter or perfecting an eggless cake.
Operation wise, a small team runs Hebbar’s Kitchen—the Hebbars in Australia and their friend, Shreeprada runs the operations in Mumbai. While Sudarshan, her husband, focuses on his work during the weekdays, he assists his wife post-work and during weekends. You’ll be surprised as they do everything in-house. Right from shooting on a tripod to editing the videos and also writing blogs on kitchen tips, tricks and health benefits of ingredients readily available in Indian kitchens and much more.
The Hebbars have also arrayed into the app world which is available for anyone to download so that you can have the recipes literally, at your fingertips! And now, the space has many more competitors and she has to strive to retain her growth and place in the industry. Not just adults, the recipes developed are super easy that even kids can try their hands out.
Her work also inspires the youth living in hostels or by themselves who have taken to cooking rather than ordering food from outside. Albeit her focus will always be on traditional and regional dishes in addition to all the new recipes they keep trying out. Archana enjoys all the ups and downs and the sheer joy of creating content and making a difference in someone’s life. What began as a hobby, became her passion and now, her profession. So what about you? Got any hobbies that can turn into an empire one day? Let us know in the comments section below.
Source: What’s Hot
