Jewels de Paragon was a landmark building of the central business district of Bengaluru located on the corner of MG Road and M Chinnaswamy stadium. The solid, ornate building was the milestone used by direction-givers and was a sort of an icon.
But now, a lot of things have changed here with the building donning a new look sporting shiny black signage in large white letters that say “Tonique.” This is where the largest liquor boutique in Asia is slowly taking shape.
Stylish, And Spacious Liquor Boutique
Spread over two floors covering around 30,000 sq.ft of area, Tonique is not only a stylish boutique but is also very spacious as compared to other liquor supermarkets in the city like Drops Total Spirits, Madhuloka, and House of Spirits. The hardwood flooring, subtle mood lighting, and aroma oil diffusers transfer you into a completely different atmosphere.
Anith Reddy, the founder of Tonique and an entrepreneur from Hyderabad says, “We want to be the Louis Vuitton of the liquor industry.” Reddy opened his first outlet in Hyderabad two years ago which covers almost half of the area being designed for Tonique in Bengaluru. According to Reddy, the Bengaluru boutique will be ready for launch in a few days and they are planning to expand it to four floors by the end of 2019.
43-YO Reddy is of the opinion that buying liquor should be an experience which is why he has designed spaces within the liquor store that will offer the buyers a chance to interact with brewmasters and sommeliers.
Tonique’s Top Floor Is Dedicated Entirely To Wine
The top floor of the store is completely dedicated to wine that will have 1000 different labels of wine including champagne. It will also house a wine-tasting room in a 600 sq.ft. of an area that will host various events, a cheese section, and a bakery serving fresh liqueur chocolates and other special dishes. The spirits section will have a stock of 600 to 700 labels 40 beer labels and 10 varieties of tonic water.
Reddy says, “When I opened our first store in Hyderabad, people laughed at me, saying there are more than 400 liquor stores all over Telangana, why would anyone come to a fancy store? But last year we had a turnover of Rs. 100 crore.” He wants to take the Tonique brand to more metro cities and has already finalized a 10,000 sq.ft.Linking Road location in Mumbai and is hunting for a proper site in the National Capital Region.
However, the ultimate ambition of Reddy is to open a store of Tonique in New York and interestingly he has already found a spot on the Seventh Avenue of Manhatten.
