Search Engine Optimization has become a lot more sophisticated domain than it was a decade ago. Google is continuously tightening the noose to ensure only high-value results reach the searchers. If you are someone new to the domain, then you have to know what SEO trend in 2020 will dominate your web rankings.
Top 6 SEO Trends To Follow in 2020
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1. Produce Content For the Audience Not For Ranking
If you are any good with content creation, you already know that keyword stuffing does not work anymore. With the most recent BERT update from Google emphasizing more on brining relevance to the searchers, your entire focus must be on delivering the right information to the right audience. This is the only way for rankings and good conversions.
2. Making your website faster
We must not be including this as a new trend, because it has always been into existence. Although the dramatic increase in the number of mobile users, it has become even more important for websites to be faster. According to SeoEaze, one of the best SEO Services Delhi, mobile does not have the same hardware resources as your laptop or desktop, this is why websites have to be optimized to work faster on mobile devices. Elements like First Input Delay (FID) and First Contentful Paint (FCP) along with Speed Index, and Estimated Input Latency, all contribute to the website’s speed.
3. Mobile indexing will be paramount
Google started Mobile-First Indexing in 2018 and it was a front runner as a ranking factor in 2019 and will continue to the same in 2020 as well. While quality content and fast loading are important for websites, you also need to focus on AMP compatibility of the site if it has to survive in this present competitive era.
4. Be part of the dawn of the Voice Search
Amazon Alexa, Google Assistant, and Apple Siri are changing the habits of internet users by providing then an easy way to conduct searches. Now people are no longer restricted to typing keywords but they can search verbally that changes everything. You have to create content that is optimized for the Voice Search. This will be another SEO trend in 2020 that will be in the spotlight.
5. Invest in video content for encouraging conversion
With the internet becomes faster and more people being able to access it, the text is slowly becoming outdated. In 2020, video content will be one of the most valuable trends for anyone to cash on. Video marketing is already an amazing tool for generating leads and creating brand awareness, moving forward it will gain more value.
6. Rich content for the ‘position 0’ snippet
Again, building on the relevance of voice search, most of the results a user receives from communicating devices such as Google Home and Amazon Alexa are the rich contents featuring as snippets. To rank your content at position 0, you have to make sure:
- Heading must be relevant to the content and SEO title
- Use the right long-tail keywords
- Set up the Structure Data
- Comply with the latest Google updates
- Good meta description
- Make sure to include your brand in Meta titles
A good way to analyze the Structured Markup of your content is using Testing Tool from Google.
Whether you are an SEO agency or a small business owner, the SEO trends in 2020 can make or break your overall online presence. To make things easier for you, we have listed the top 6 SEO trends above that can create amazing brand value as well as drive sales for you in 2020. You have to use the right mix of SEO and digital marketing to get the best rankings in 2020.