After the films like Baahubali, Pushpa, KGF, and other South films witnessed a huge success in the North, lots of Bollywood stars appreciated the level of work put into the films. Most recently Salman Khan spoke about the RRR box office and wondered why Hindi films don’t work in the south. Now KGF Chapter 2 star Yash who is on a promotional tour gave a perfect reply to Khan’s query.
Salman Khan’s worry over Hindi movie
Rocking Star Yash is gearing up for the release of his upcoming sequel film KGF: Chapter 2 which will hit cinema halls on the 14th of April. The Prashanth Neel directorial also stars Sanjay Dutt, Srinidhi Shetty, Raveena Tandon, and Prakash Raj in pivotal roles. Along with Kannada, the film will also release in dubbed versions of Telugu, Hindi, Tamil, and Malayalam languages.
A few days back Salman Khan had attended a press conference for IIFA Awards 2022. Here he spoke about South films breaking box office records and shared what’s lacking in Bollywood films.
Now replying to the Bollywood Sultan, Sandalwood Sulthan Yash said while speaking to Bollwoodlife.com, “It’s not like that. Our films (South Indian Films) also never used to get this kind of love, but what is happening from that part of the world, they have started playing dubbed versions here, and people became familiar with the content of what we are creating.”
“I think initially it started as a joke for entertainment because that show they used to treat it that way, but that is because of the kind of dubbing they used to do, nobody used to give importance to this space. But what worked today is people got familiar with our way of storytelling, our cinema, so it has not happened overnight,” the Rocky Bhai added.
“People like SS Rajamouli sir and Prabhas took South Indian Cinema to a new level followed by KGF- it also entered with a commercial angle. My director had such a script where I felt it can go pan India, my producers also came on board, we came in, pushed it and people accepted it after there are so many examples.”
South Indian culture
Explaining further, Yash added that in the South Indian culture, there are a lot of contrasts, and that should become the strength rather than becoming our weaknesses.
“I think that’s how it should come from that side, now they are releasing it, people watch it, but at a very small percentage, but when the market is so huge – how to get attached to these things. In our culture, there are a lot of differences, and that should become our strengths rather than becoming our weaknesses. If they can spend the time and give us, do something relatable, in the end, it is all about relatability, and there are lots of films from North that are massive hits.”
Although the makers of Hindi films have infiltrated the south market, Yash feels instead of just releasing the film, other aspects like good distribution, good production houses should also be considered.
“We have watched a lot of films of Hindi stars, we all love them, but the market potential – have they lived up, penetrated it – definitely, there is a huge potential in what I feel and Salman sir is right in that aspect but it isn’t that we don’t watch, we have been watching them but the thing is maybe they should see other aspects also other than just releasing the film actors- the way you collaborate with people, good distribution, like how we had Excel Entertainment here, they need to come with good production houses there – who can sell the movie and I would like to see that situation where film releases pan India and I hope that happens soon,” Yash concluded.