Lokesh Kanagaraj’s Leo starring Thalapathy Vijay has become the first Tamil Film to earn Rs 400 crore before its release. Creates a record across platforms.
Digital rights
After the success of Vikram, Lokesh Kanagaraj announced his plans of making a gangster universe with some of the top names from the South Film Industry, especially from the Tamil Film Industry. The filmmaker announced that his next will be Leo starring Thalapathy Vijay and ever since the announcement, Leo has become the most anticipated film of the year.
According to an article published in Pinkvilla, Leo is all set to become the first Tamil Film to have a pre-release recovery of Rs 400 crore with the sale of satellite, digital, music, and theatrical rights.
“The digital rights of Leo have been sold to Netflix for a sum of Rs 120 crore (Tamil, Telugu, Hindi, Kannada). The satellite rights are with Sun TV for a sum of Rs 70 crore, whereas Sony Music has acquired music rights for Rs 18 crore. There is a fight for the Hindi dubbed satellite rights between Set Max and Goldmines, and the deal will be locked in a fortnight. The price range for Hindi dubbed on satellite is around Rs 30 crore,” revealed the publication.
Theatrical rights
Apart from the non-theatrical business which has made around Rs 240 crore, Leo has also made a monstrous sum of 175 crore through theatrical rights.
“The overseas rights are in the demand for a sum of Rs 50 crore, whereas the Tamil Nadu rights are pegged at Rs 75 crore. The asking price for Kerala, Andhra Pradesh, and Telangana is Rs 35 crore. The rest of India is pegged at a sum of Rs 15 crore,” the source added.
The anticipations from Leo are limitless and with Lokesh Kanagaraj as director along with Thalapathy Vijay as the actor, the industry is expecting a record-grosser from the duo. The pre-release numbers are a record across the market and platforms, and Leo is the first Tamil Film to earn Rs 400 crore with just pre-sales.
For unversed, Leo is rumored to be part of LCU, which already has films like Kaithi and Vikram. The LCU will develop further with a standalone film on Rolex, played by Suriya. There are many other films in the pipeline, and official announcements on this universe shall be made in the probable future. Leo is expected to be wrapped up by August this year to hit the big screen on October 19.
