Rocking Star Yash was the lead appeal at the India Today Conclave Mumbai 2022. One of the biggest stars in the country, Yash’s recent offering KGF Chapter 2 rewrote many records at the box office. Yash’s stardom has inflated beyond the boundaries of Karnataka and he is now a pan-Indian star. While Yash was a part of the ‘pan-India’ revolution, the actor recently expressed his opinion on how the progress transpired.
Dubbed films paved the way for pan-Indian cinema
Before the success of South films across the nation, it was actually the dubbing industry that was reaping the rewards. Almost every South Indian film was dubbed and telecasted in Hindi. North Indian viewers started liking these films, got hooked on them and that eventually boosted their interest in content coming from the South.
Yash said, “10 years ago, dubbed films became very popular here in North India. But, initially, they all started watching with different opinions. People used to make fun of South films. They were like ‘yeh kya action hai, udd raha hai sab’ That’s how it started and eventually they got hooked on to that and they started understanding that art form. The problem with that was our films were sold for a bare minimum price, people used to do bad quality dubbing and it used to be presented in a bad way with funny names.”
“Baahubali gave that push”
While the KGF franchise was a big success, the actual catalyst was delivered by SS Rajamouli’s Baahubali. Yash also shared identical views. He added, “Credit goes to SS Rajamouli sir. If you have to break a rock, continuous effort is needed. Baahubali gave that push. KGF was done with a different intention. What KGF was that it was not done to intimidate, but to inspire. People have now started noticing South films. Before, we had a different budget to come here and market. Right now, with the digital revolution, we have the opportunity to showcase it to the world.
All eyes are now on the next project of Yash. It will definitely be a pan-Indian flick but it will be interesting to see how goes behind the megaphone.