Isha Foundation founder Sadhguru Jaggi Vasudev recently launched “Cauvery Calling,” a unique approach to farming that will cover 28 districts encompassing Tamil Nadu and Karnataka basin of the river Cauvery This is a unique approach to farming that offers an economically lucrative agroforestry model.
Convoy Of Vehicles Flagged Off
As a part of the campaign, a convoy of vehicles was flagged off from the 112-ft bust of famed Adiyogi located at the foothills of the Velliangiri Mountains. The rally was flagged off by the architect of the nation-wide Rally for Rivers (RfR) movement, Jaggi Vasudev. The aim of the campaign is to revitalize Cauvery.
Jaggi Vasudev said, “Cauvery Calling offers a fresh approach to farming with an economically lucrative agroforestry model that is proven and the model has not only enriched soil and enhanced groundwater levels, but has also contributed to a growth in farmers’ wealth within a five to eight-year period.”
According to Sadhguru, the “Cauvery Calling” campaign will enable the farmers to plant 242 crore trees in the Cauvery basin. It is an economically attractive proposition which will increase its acceptability in the community of farmers. Sadhguru further added, “This will be of great benefit if the government provides subsidy for 4 years to farmers who convert to agro-forestry.”
Vehicles To Create Awareness
Isha has already approached the Karnataka and Tamil Nadu governments regarding this unique approach. The month-long rally will try to reach thousands of farmers and create awareness among those living near the Cauvery basin about this unique approach. The volunteers will use a combination of personal interactions, video clips, and printed literature for creating mass awareness about the economic and ecologic benefits of agro-forestry.
Apart from these volunteers, Sadhguru will also lead a bike rally in September that will start from Talacauvery, the birthplace of river Cauvery. This ride will cover the distance from Talacauvery to Tiruvarur in Tamil Nadu, the meeting point of the river and the ocean in over two weeks.