‘Gupta & Daughters’, a medical shop based out of Ludhiana is earning the praises of netizens for breaking the ‘patriarch’ way of naming companies and shops.
‘XXX’ And Sons is a common sight
In India, despite considerable development in various sections of society, the idea of a male heir carrying forward a family’s legacy is still seen. Several shops in the country still use the ‘And Sons’ suffix on their billboards, irrespective of the fact whether the sons are actually taking care of the business.
While many argue that this is a minor point of debate on the ‘gender-quality’ topic, on the hind side, it is such small things that go a long way in defining the mindset of the people.
Gupta and Daughters
However, a shop based out of Ludhiana has brought a welcome change in this cycle, thereby earning the praise of several users on Twitter. The pharmacy has been named ‘Gupta and Daughters’, thereby destroying the idea of a male heir carrying forward a legacy. Here are some of the reactions found on Twitter:
Gupta nd daughters …. 👏🏽👏🏽 Unlike all the shops opened in the name of Sons, a medicine shop in association with “Gupta & Daughters” spotted in Ludhiana.
Be the change you want to see in this world ♥️ pic.twitter.com/rRE2JiYHpK
— Dr Aman kashyap (@DrAmankashyap) May 22, 2020
Breaking the norm,
To a gesture warm,
Gupta & Daughters instead
Of routine Gupta & Sons tread,
The new path oblivious to a storm. @bibekdebroy
— Vinod Sharma Bansi (@Vinod_Bansi) May 22, 2020
This is a pic of an ordinary pharmacy we see in any neighborhood, but its board has a message that isn't conventional and standard – Gupta and Daughters. We need more such champions who help move our society towards a #change that is real.
— Sevashree (@Sevashree) May 23, 2020
'Gupta and Daughters': Remarkable
Respect ❤️ pic.twitter.com/eKb4KRzuzK
— परवेज़ M (@VazeIndian) May 23, 2020
बदलाव की शुरुआत आखिर हमसे ही होती है.
Am proud, humbled & deeply touched to read "Gupta & Daughters" on the board.
We often read "XYZ & Sons" on boards of big branded shops.
Change initiated by #GuptaJi deserves a special note.@sharmarekha @NCWIndia pic.twitter.com/rxhAQYUKOY
— Dipanshu Kabra (@ipskabra) May 22, 2020
The name of the shop is going viral on social media, and rightly so. The original user who had posted regarding the topic has got several likes on the post, which suggests that ‘Guptaji and Daughters’ have indeed managed to win over with their welcome change.
Source: Scoop Whoop