From Salman’s KKBKKJ to SRK’s Jawan; Is Bollywood leaning over the South film industry?

Looking at a number of the upcoming films, South stars are being enlisted for cameos and crucial roles, while many Bollywood actors want to appear in South pan-India films.

Bollywood and South

We all know that, since the pandemic, Bollywood films have struggled at the box office. This year, in the first three months, 13 films had been released in theatres, and only three did well at the ticket windows.


On the other hand, last year, a few big South films like KGF 2, RRR, Kantara, PS 1 and Vikram did extremely well at the box office in the Hindi markets. Now, if we look at a few of the upcoming movies, South stars are being roped in for cameos and key roles as well as many Bollywood actors are eyeing to be in the South pan-India movies.

If we look at Salman Khan starrer Kisi ka Bhai Kisi Ki Jaan, the film has nearly five big names from the South film industry, Venkatesh, Pooja Hegde, Bhumika Chawla, Jagapathi Babu, and Ram Charan (cameo). Also, two of the songs in the film have Telugu lyrics.

Major projects

Shah Rukh Khan starrer Jawan also has three big names from down South, director Atlee and actors Nayanthara and Vijay Sethupathi.


Recently it was announced that Jr NTR has been roped in for a Bollywood film starring Hrithik Roshan and he will be seen playing the antagonist in the movie. So, a major Bollywood movie starring a big South star!

Also, don’t forget that several Bollywood actors are interested in South Indian films. Deepika Padukone will star in Project K, Janhvi Kapoor in NTR 30, Disha Patani in Suriya 42, Kiara Advani in RC 15, and many more stars will appear in South Indian films.

According to recent speculations, a Bollywood actor has also been cast in Allu Arjun’s Pushpa: The Rule. While there is no proof, there are rumors that Akshay Kumar would appear in the film.


Seeing all of it, in this era of OTT and social media, content is king and there will be no barriers when it comes to entertainment. And Bollywood is definitely leaning over the South to help sustain itself.