Content creation is becoming extremely competitive in India. With a smartphone and GB’s of data easily accessible, several content-creators are cropping up in the country. In the process, it has become important for the creators to provide something different and more enriching to the viewers.
As listed in the description of the Following Love YouTube Channel, the intention behind originating the channel is defined as “purpose to make the internet positive and put positive news in front of people“. Well, at the moment, they have close to 1.44 million subscribers on YT apart from a massive following on other social media platforms.
Abhi and Niyu – The husband-wife content creators duo
It was in 2019 that Abhiraj Rajadhyaksha (Abhi) and Niyati Mavinkurve (Niyu) decided to take a break from their 9-5 jobs to start an exciting show for their channel. Before this, the duo was immersed in their own careers.
After studying advertising and mass media at R D National College, Bandra, Abhiraj Rajadhyaksha worked as an independent filmmaker. Between 2014 and 2019, he worked with various brands such as HUL, MTV, Kotak Bank, Tata Motors in creating ads for them. In 2017, he decided to leave his job and started making videos.
Niyati Mavinkurve was a Chartered Accountant turned freelance writer. On the website, Niyu also describes herself as “Apart from travel, I am a female captain planet and I feel deeply connected to all the environmental issues.“
‘100 reasons to love India’
It was with this series that the couple became viral on the net. The duo intended to find stories from places where people don’t look to find. They did not want to do regular travelogues and desired to find and encourage social good in India. Many of their videos went viral and started having an impact on the ground. For this, they also got featured in ‘Forbes 30 under 30’ recently.