Film production company Eros Now has tendered an apology on Twitter after being trolled for sharing “vulgar” memes in Navratri. #BoycottErosNow began trending on Twitter today after people began sharing screenshots of memes and tweets posted from the production houses official handle.
Following the social media outrage, Eros Now has not only apologised but has also deleted the posts in question. “We at Eros love and respect our cultures equally. It is not, and it has never been our intention to hurt anyone’s emotions,” read the statement shared by Eros Now on Twitter. “We have deleted the concerned posts and we apologise for having offended anybody’s sentiments,” it further read.
— Eros Now (@ErosNow) October 22, 2020
What were Eros Now’s memes about
“Do you want to put the ‘ratri’ in my Navratri,” read one of the memes featuring a still shot of actor Katrina Kaif, that was reportedly posted by Eros Now. “Let us have some majama in my pajama,” read another meme.
Just a small sample of the Hinduphobic posts by @ErosNow on Twitter and Instagram.
It seems brands have started offending Hindus to get cheap attention. Don’t let this attention come for “cheap”. pic.twitter.com/LFLCyAZL32
— Monica (@TrulyMonica) October 22, 2020
Many social media users expressed outrage over numerous such memes that Eros Now had shared during the festival of Navratri, calling them “hinduphobic” and “vulgar”. Actor Kangana Ranaut too criticised the memes, calling all streaming platforms “nothing but a porn hub”.
We must preserve cinema as a community viewing theatre experience,its more difficult to enthrall large section of audience than sexualise content for personal viewing, digitisation of art faces this major crisis, all streaming platforms are nothing but a porn hub. SHAME @ErosNow pic.twitter.com/qKHde2R4HI
— Kangana Ranaut (@KanganaTeam) October 22, 2020
The production house has been sharing images of Bollywood actresses from films produced under its banner on Instagram as well. However, these are just images accompanied by captions and not memes.
This is an insult to the gods and goddesses and an act of utter shame! Why do people mix religion with their nasty stuff? Strict actions must be taken against such posts.