Kannada superstar Kichcha Sudeep, who has been busy with the promotions of his upcoming movie ‘Vikrant Rona’, has shared his views on ‘Why films like James, KGF 2, and 777 Charlie crossed the 100 crore mark in Karnataka’.
The three blockbusters of Sandalwood
Speaking of Kannada films that have lately crossed the 100 crore mark in Karnataka, Abhinaya Chakravarthy Kichcha Sudeep explains the sole reason behind these films did well at the box office.
“Films like James, KGF: Chapter 2, 777 Charlie have crossed the 100-crore mark in the state. How will Sudeep differentiate between them or explain the secret behind their success?” questions the host.
“One Cinema had ’emotion’. One cinema had ‘Marketing’ and the last one had ‘Content’. I think they were all marketed well and whatever they have earned at the box office, I think, they deserved it,” Sudeep explains.
“Positioning (for the release) of these films was also good. These films marketed well when there were no other hot films around, especially from other states. So these are the things that we can learn from them and apply to our case.”
The marketing strategy
Further explaining the marketing strategy, Kichcha Sudeep gives an example by differentiating between KGF: Chapter 1 and KGF: Chapter 2.
“There is a huge difference between KGF 1 and 2 if we look at their marketing strategies. They never really marketed KGF 2, they marketed for KGF 1. They made it big and ultimately turned the audience’s attention to KGF 2. This was a beautiful strategy.”
“For Baahubali, ‘Why Kattapa Killed Baaubali?’ was itself a marketing strategy. So Baahubali 2 was never really promoted except for that one line that made the difference. Franchise films always do well in this case. The only risk is, that you have to be dependent on Part one’s success,” said Sudeep.
Here’s the video:
Talking about Kichcha Sudeep’s upcoming film ‘Vikrant Rona’, the fantasy action drama is directed by Anup Bhandari and also features Nirup Bhandari and Jacqueline Fernandez in key roles. The film is slated to release in theatres on July 28, 2022, in multiple languages.