How often you see this? A mace-wielding Yamaraja on the roads of Bengaluru. Yes, the God of Death, Yamaraja himself intercepted motorists near the Town Hall in Bengaluru today. This is an innovative initiative by Bengaluru traffic police to spread awareness and to warn motorists against Violations.
I will visit your Home if you break traffic rules
A man dressed in his traditional golden ‘Yamaraja’ uniform interrupted motorists near Town Hall and warned them he would visit their home if they flouted traffic rules. The Halasuru Gate traffic police roped in ‘Yamaraja’ as their brand ambassador on roads to pass on the message of dangers of not wearing a helmet, driving recklessly, and other violations.
July as Road Safety Month
Talking about this, Deputy Commissioner of Traffic police, Anupam Agwarwal said,
“We are observing July as a road safety month. As a part of it, we are into various awareness programmes such as lectures in schools, colleges coupled with street plays.”
He also added, “This initiative of using the character ‘Yama’ is to send the message across the city that if traffic rules are disobeyed then they invite Yama (death) to their home.”
Yama rode Pillon on Motorcycles
After intercepting the rule breakers and young motorists for violations, Yama waved his mace in the air as a sign of warning that he would not spare them. Also, in some cases, he rode pillion on those motorcycles that were caught for reckless driving.
The ‘Yama’ who stopped motorists to remind them about the road rules is a theatre actor performing Hindu mythology-based Dramas, named Veeresh.
2,336 Accidents cases reported till June-end this year
If we go by statistics then we get to know that 2,336 accidents have been reported this year out of which 330 were fatal. Last year, it was 5,064 accidents out of which 609 were fatal. The traffic police have said that the public awareness drive has helped them in minimizing accident rate.
This campaign of using ‘Yama’ character is highly innovative and at the same time, it helps to raise awareness among commuters about the importance of traffic safety rules.
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