Recently, jewellery brand Tanishq took down its latest ad showcasing an inter-faith marriage, after it was massively trolled on social media for allegedly promoting ‘love jihad’.
— Tanishq (@TanishqJewelry) October 13, 2020
Even as Tanishq issued a clarification about the advertisement, people took to social media to call out the rising wave of intolerance and sharing old photos and real-life instances of inter-faith unity.
Everyone who is offended with Tanishq advertisement please also boycott dowry 🙏🙏🙏
— Kunal Kamra (@kunalkamra88) October 14, 2020
Many people shared their own stories of being a part of a family where people practised and/or belonged to diverse religions or cultures.
Writer and director Rasika Agashe, wife of actor Mohammad Zeeshan Ayyub, shared a photo of her own ‘godbharai’ (baby shower) ceremony, that took place 6 years before the Tanishq ad even aired.
— rasika agashe (@rasikaagashe) October 14, 2020
Actor Mini Mathur also took to Instagram to talk about her own marriage to director Kabir Khan.
My mom is MUSLIM.
My wife Hindu.
My Mom gifted my wife her Mandir!
In our home on Diwali my HINDU wife does Laxmi Puja. Not fictional!
My mom helps in decorating & watches the poojas! Not fictional!
The daughter in law & mother in law in #tanishq is exactly my family @mvadera https://t.co/eEuUJXF7BU
— Tehseen Poonawalla Official (@tehseenp) October 12, 2020
This is for @TanishqJewelry and #bigots who called for #BoycottTanishq and have questioned “what if” religions were changed.
So here goes, my maiden name is Zara Farooqui and I am married to Nikhil Parwal @NikZar05 since 2016. And these are our wedding pics. #TanishqAd pic.twitter.com/PV2dQScFPJ
— Zara Raj Parwal (@ZParwal) October 14, 2020
Actor Shruti Seth, MP Shashi Tharoor, and others, also shared an Indian Express article, written by Sameena Dalwai, where she shared her own story of being the child of an inter-faith couple.
“I am the unborn baby in that Tanishq ad” — brilliant, heart-warming piece by a daughter of a Hindu-Muslim marriage, Sameena Dalwai. Let us celebrate the richness of our common humanity, &the infinite possibilities that life offers those who shed bigotry: https://t.co/hiEK9uF7Oo
— Shashi Tharoor (@ShashiTharoor) October 15, 2020
Just goes to show that the ‘fictional idea’ that so many people disapproved of, is a heartwarming reality for many others. Perhaps the latter group is who we should be looking up to.