The rest of the films flopping after KGF Chapter 2, is a result of the content that’s just not exciting enough for the audience. April and May have turned out to be disappointing months for many filmmakers as back-to-back top movies from different industries especially Bollywood tanked at the box office.
Flop films after KGF 2
Bollywood has had a year of horror unlike any other since the industry came into existence. It’s five months into 2022, and the industry has tasted only one successful film so far at the box office in the form of Gangubai Kathiawadi, that’s it. Several anticipated movies, boasting big names, failed to make an impact. And this is not only with the Hindi film Industry, other regional films promising big names have also failed to score big at the Box Office numbers.
Films flopping left-right are a result of the content that is just not exciting enough for the audience. Films like Jersey, Beast, Attack, Runway34, Heropanti 2, Acharya, Avatharapurusha, JanaGanaMana, SarkaruVaariPaata, Don, and Jayeshbhai had little going in their favor. Some had good trailers, but the extremely bad writing resulted in a lack of interest among the audience. None of the films lifted the interest of the audience to affirm a big-screen experience.
In the pre-pandemic era, the numbers would have been more elevated than what they stand today, but the result would have still been the same. Rather than blaming the pandemic and change in audience taste, every industry needs to develop and create content that genuinely thrills the audience to visit the big screen.
Speaking on the same, filmmaker Ram Gopal Varma has said, “I think #KGF2 is like an enormous tree under whose shadow, no tree seems to be growing.
I think #KGF2 is like an enoromous tree under whose shadow , no tree seems to be growing
— Ram Gopal Varma (@RGVzoomin) May 12, 2022
The content-oriented films
Many times, audiences are charmed by the first appearances of a film and develop great hopes for it. The films, on the other hand, turn out to be tolerable and disappoint the viewers. Despite big stars, lavish budgets, attractive locations, and superb marketing, box office receipts of films are poor.
Film distributor Raj Bansal believes the content is not up to the mark. “We are failing at making good cinema. We have talented actors and very good directors, but we are lacking stories, and ideas in the content. If we look at the past few films, we are failing in content.”
“Didn’t ‘Gangubai Kathiawadi’, ‘RRR’ and ‘KGF 2’ bring smiles for viewers and industry on the whole? Films have flopped recently, but it was the content that was served to the audience that was rejected. The audience will never hesitate to dig their pockets for entertainment provided they know that they are going to get the value of the investment. Ticket pricing is also one of the key factors here, the paying audience will not hesitate to spend for ‘RRR’ OR ‘KGF2’, but you can’t expect them to shell out the same price for tickets for smaller films,” he says.
