Hrithik Roshan Comes Under Fire For Zomato Ad, Netizens Lash The Actor

By
Pramod Hegde
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Zomato issued an apology after its latest advertisement featuring Hrithik Roshan landed in trouble over hurting the Hindu sentiments for mocking the renowned Mahakal temple.

The Hrithik Roshan Ad

Recently, a controversy erupted around a new advertisement by the online food delivery company Zomato. The food delivery app’s advertisement featuring Bollywood superstar Hritik Roshan allegedly showed the actor in Ujjain, Madhya Pradesh, and asking for food delivery from the Mahakaleshwar Jyotirlinga temple.

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According to the reports, the Hindu saints of the Mahakaleshwar temple have criticized the advertisement in which the actor says, “Thaali khane ka man tha, Mahakaal se mangaa liya (I wanted to have a thaali, I ordered it from Mahakaal)”. Mahesh, the temple priest said that the actor and the advertisement had hurt the sentiments of the Hindu community and insulted the Mahakaleshwar temple.

He further criticized that the company had used the temple to promote its service blatantly. “The Zomato company should have thought before doing something like this. Hindus are sensitive about their religion. Just because we do not outrage, companies should not take advantage of that. If such advertisement would have been made on other religion, those people would have set the company on fire”, he added.

Mahakaleshwar temple is one of the 12 Jyotirlingas and every day thousands of devotees are served free food in the temple. Reports mention that serving free food is one of the significant temple practices that has been going on for hundreds of years.

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Mahesh also revealed that devotees at Mahakaleshwar temple are served the prasad in a Thali (plate) but it is no way delivered on demand. “The company which also delivers non-veg food should immediately stop promoting their services by using the name of Mahakaleshwar temple. The advertisement has hurt the religious sentiments of Hindus. We strongly oppose this. If the company does not apologize then we will go to court”.

Zomato issued an apology

Issuing a clarification amid controversy over a Hrithik Roshan-starrer advertisement, food delivery company Zomato said that the company will be withdrawing the ad. “We offer our sincerest apologies, for the intent here was never to hurt anyone’s beliefs and sentiments,” the company said.

“The video is part of its pan-India campaign for which we identified top local restaurants and their top dishes based on popularity in each city,” the company said.

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Mahakal Restaurant is one of our high-order-volume restaurant partners in Ujjain and thali is a recommended item on its menu, it added.

Despite all the efforts, the outrage does not seem to lower down and the app is still receiving massive criticism on social media.

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