A lot of companies have now realized that how branding is vital to the success of their business. PR activities are designed to create a strong brand awareness. Research has shown it costs 80% more to gain a new customer than to retain one. PR activities help to retain & enhance the reputation of the brand across media.
If you too want to kickass your brand in front of your audience then PR becomes important.
7 Must Try PR Activities
Build a community
Branding is a two-sided conversation. So, the first step is to identify your target audience. With their help, build a strong community. It will help to create reservoirs of goodwill that can blunt the impact during economic downturns.
Add a personalized touch
This activity will create inclination towards your brand and shape a positive image.
Communications
Try out your hands in external & internal communication, including pamphlets, brochures, posters, newsletter, bus & auto back panels, hoardings, canopy, etc.
Blend with different platforms
Create interesting & viral content and pitch it to various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Instagram. It not only reaches people on a broad scale but also is cost-effective. It should be a message-driven and target audience oriented
Invest in promotional merchandise
Promotional Merchandizing is another proven way to increase brand awareness. Try to give corporate gifts to your customers. You can spend on customized pens, t-shirts, calendar, to-do sticker, caps and much more. This activity will surely help your brand to be in customer’s mind for months.
Run Contests & Events
Organize theme events on a mass level and get the real feedback about the look, feel and personality of your brand. And offer them your customized gifts.
Corporate Sponsorship
Go beyond engagement! Try to sponsor and involve in a corporate event or cause as much as you can. It will help you to get brand recognition and impact your revenue.
With the right techniques, targeting the right audience & budget, you can involve combinations of a variety of the above PR activities. What PR activity you are adopting to boost your branding? Share with us by commenting below.
